Signals at Fenway · by YYZdata

FENWAY · OVERVIEW · GAME DAY LIVE · 6:51 PM

Gate A flow

412/min

▲ filling · Section 14 amber

Concourse density

2.1/m²

amber · Concourse A Sec 14

Avg wait, food

4:32

▲ vs last home stand

Lost revenue, in-game

$2,140

est. abandonment · 3 stands

FENWAY · LIVE MAP OK Amber Red

GATE D

GATE A

GATE B

GATE C · early cluster

LOGE 138 · 9 min

CONCOURSE A · amber

BLEACHER STAND · ok

SPONSOR · dwell 32s

LIVE EVENT FEED · ALL ZONES

FENWAY · CONCESSIONS · GAME DAY LIVE · 18 stands

Stands open

18/22

4 prep mode

Avg wait time

4:32

▲ 14% vs Sunday

Abandonment

7.6%

3 stands above 10%

Lost revenue est.

$2,140

in-game so far

STANDS · ranked by abandonment

FENWAY · CROWD FLOW · GAME DAY LIVE · 47 zones

In-venue right now

31,420

attendance 37,123 expected

Concourse density

2.1/m²

amber threshold 2.0

Density alerts active

2

Section 14 · Concourse A

Gate balance

3 / 5

2 overloaded

FLOW HEATMAP · CONCOURSE LEVEL

DENSITY THRESHOLDS

Yellow trigger at 2/m² for 30 seconds, red at 3/m² for 10 seconds. Auto-paging routes red events to the command center and the nearest patrol unit. Anonymous embeddings only · no facial recognition · session gallery resets at the final out.

FENWAY · SPONSOR ANALYTICS · GAME DAY LIVE · 6 active partners

Centerfield sponsor board · impressions

verified approach, dwell, viewing duration · rolling 24-hour

2,460,118 impressions

Top zones today

dwell time per fan

Centerfield board32.4s ▲ 8%

Right-field roof28.1s ▲ 4%

Green Monster scoreboard24.7s ▼ 2%

Loge ribbon boards18.3s ▲ 11%

Concourse A digital14.9s ▲ 6%

Per-event reaction layer

section response synced to MLB Statcast

+41%

avg sponsor ROI lift when behavioral data sits alongside exposure data

QR scans · today

campaign attribution by zone

1,247

▲ 18% vs Sunday home stand

Activation events

verified branded moments

14

live: home run reactions, between innings

FENWAY · LIVE CAMERAS · ALL FEEDS LIVE · 187 connected

REASONING LAYER Cross-camera re-identification · anonymous embeddings only no face data · session-bounded · resets at the final out

LIVECONCOURSE A · CAM 1426:51:08 PM

EMBEDDING HANDOFF

~11s later

LIVERF 308 · CAM 246:51:19 PM

Inputs to embeddinggait pattern · body silhouette · clothing color · pose · height estimate

Inputs NOT usedface geometry · biometric identifier · device MAC · ticket-linked identity

Persistencesession-bounded gallery · resets at final out · no cross-game tracking · no off-venue export

Why this mattersconnect a complaint to its source camera in seconds, attribute lost items to a journey, measure end-to-end dwell, all without identifying anyone

REASONING LAYER Aggregate demographic estimates · zone-level only estimates only · no individual labels stored or displayed · toggle-able per venue

Gender estimate · tonight, venue-wide

Male

58%

Female

42%

±4% margin · body shape and gait inputs · no face needed

Age bracket · tonight, venue-wide

18-34

32%

35-54

41%

55+

27%

±6% margin · posture + height + gait · bracket-level only

By zone · centerfield sponsor

Male

64%

25-44

48%

sponsor zones report skews vs venue baseline · used for activation targeting

About this feature. Demographic estimates are aggregate only. The platform does not label individual fans by gender or age and does not store per-person classifications. Estimates have known accuracy limits, especially for non-binary presentation and across age brackets; the platform reports a margin band on every estimate. The feature is toggle-able at the venue level. Default is on for sponsor zones, off for safety-related zones (queues, gates, restrooms). The venue can disable it entirely.

ALL FEEDS · click any to expand

FIELD TEAM · WORKER APP2 workers on shift · Concourse A

Worker view

Voice on a phone. Plain English. Real Fenway geography.

The worker does not hunt through a menu. They ask the way they would ask a colleague. The system responds with a ranked list, real locations, one tap to act.

Try a run-through.

6:42

Signals · Worker MA

You

Tap mic to speak · or click "Ask" on the left

FAN · BALLPARK APP31,420 in venue

Fan view

Same intelligence, pointed at the fan.

The signal that found the long line at Loge 138 sends the fan to the short one. Helpful, not busy. One question, one answer, a nudge on timing.

Type a question in the app, or pick a sample.

6:53

Fenway Gameday· Section 12JL

Hey Jordan, first pitch in 17 minutes.

FENWAY · PRE-GAME & ALERTSLIVE · routed to ops + facilities

Pre-game checks

38/40

2 informational flags

Active alerts

3

1 routed, 2 resolved

Incident MTTR

4:12

avg this game

Patrol units

12/14

2 on break

Propped exit door FACILITIES

Third-base concourse, exit 17. Door held open more than 90 seconds. Camera 142 confirmed.

→ Routed to facilities lead. Acknowledged 6:39 PM.

Early gate cluster OPS

Unusual density at Gate C, 40 min before scheduled open. Calm, families.

→ Routed to gate ops. Considering early soft-open.

INCIDENT TIMELINE · TONIGHT

SETTINGS · PRIVACY POSTURE

What Signals records and what it doesn't.

Anonymous embeddings only. Signals reasons over gait, body shape, clothing color, and pose. No facial recognition runs by default. No biometric identifiers are extracted, stored, or shared.

Session-bounded gallery. The re-identification gallery (used to follow a person between cameras within a single game) resets at the final out. No cross-game tracking. No persistent identity across events.

Edge-first. Video inference runs on edge boxes inside Fenway. Footage does not leave the venue. Only metadata (counts, dwell, density, anomaly flags) crosses to the central console.

Aggregate reads. Operations dashboards and the worker app surface aggregates, not individual identities. Crowd density appears as a heat layer, not as labeled people.

Compliance. ISO 27001 and ISO 9001 certified. SOC 2 Type II on track for completion. Designed to be defensible under Massachusetts biometric law and the MSG facial-recognition precedent.

If the venue needs different posture for a specific event (for example a private event with badged entry where opt-in identity is desired), the platform supports a per-event mode toggle. Default mode is the one above.

Demo access